A successful website needs to meet all the following criteria:
- Clearly displays what your company has to offer
- If your company offers a large number of products or services the most important should be prominently displayed
- The site's navigation needs to be quick and simple for visitors to follow
- Contact details need to be clearly visible
- Colour schemes must be easy on the eye, no bright pinks or lime greens
- Site should not be cluttered with useless or marginal information
- Your Web Site text should be clear and easy to read
Achieving these goals made sound simple, but how many sites have you seen that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some or all of these aspects. Some web site designs need to be more art than sales and the final choice on layout is always down to the owner.
Many sites suffer from lack of imagination and design variation, often displaying a lack of development ability and market knowledge. Incorporating colourful sub-pages helps a web site from becoming stale and helps to fend off the monotony of surfing your site.
