Web Design
Creating a web site design that is fresh and appealing is one of the most important factors of any web design project. If a web site is to become successful from a sales and marketing prospective, the first impression a visitor gets when looking at your site is all-important. First time visitors will not become repeat visitors unless your web site design has appeal.
It will only take a second or two for a visitor to your website to decide whether they like your site of not. The chances are your site will never reach its full sales potential if it doesn't look good. When mapping out this first stage of the design process you should consider the following criteria.
Will my design show precisely what my company has to offer?
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Are the most important services or products displayed prominently?
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Can visitors navigate my site easily?
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Are my contact details clearly visible?
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Have I got the right combination of colours? Colour schemes should be easy on the eye - no bright pinks or lime greens?
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Has my web site got cluttered pages with useless information?
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Can the text be read easily?
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Will my page content assist the optimisation process in the future?
All this may sound simple, but the reality of any web site design is that all of these aspects require technical competence blended with a degree of artistry that will achieve all of these goals at the same time. At Kat Web Design we understand the consequences of getting this mix correct from both our clients and ultimately their clients prospective.
Web sites designs that lack in imagination and have no room for further development will reduce the potential of your business.
So why do I need a Website anyway?
In this day and age every business needs some kind of online presence, no matter how large or small the company. Customers have come to expect that a business has an Internet presence and many are surprised to find a company without one.
Imagine your potential client walking through your town – he enters your shop selling bathrooms and fittings. When he gets home how much easier would it be if he could look at the entire stock of your shop from the comfort of his living room? His wife and family can also join in on deciding which new bath to purchase. The decision process to buy or not to buy is also unhindered; after all he has no pressure from the salesmen in your store.
Imagine how mush cheaper Internet advertising is compared with producing all of those expensive brochures for your business? And when your client and his wife have decided on which new bathroom suite to order, they can pay for their new acquisition on-line and get it delivered without leaving the comfort of their sofa.
As more and more people go on-line, the convenience of Internet shopping is proving popular with people the world over. As many as 70% of Internet users go on-line to research local products and services rather than use telephone directories or newspapers.
Just think of the convenience your clients have to learn about your services, view your products and order them even when you're closed! The availability of information the Internet can provide about you and your business is immense. Trying to imagine the future without it is impossible.
